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Shake & Print

Instant cameras, chosen for the person you are buying for

Every camera here takes film you have to keep buying. We name one pick per situation and put the per-shot cost next to it, so the running bill is visible before you commit.

By Selena H.Last checked How we pick

The best instant camera for most people is the Fujifilm instax mini 12 or the newer mini 13: both are effectively one-button cameras on the cheapest, most widely stocked film at about 85 cents a shot. Choose a Polaroid only if the big square print matters more than a threefold film cost.

An instant camera resting on a wooden surface beside a developing print

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Our top pick right now

Hands holding a small instant camera, framing a shot

Fujifilm instax mini 12

Twist the lens to switch it on, press the button, and a print comes out. There is no mode dial to misunderstand, and the film is the cheapest in the category.

An instant camera does one thing a phone cannot: it hands somebody a physical photograph, in the moment, that only exists once. That is the whole appeal, and it is also why the category is easy to buy badly — the appeal is emotional and the cost is arithmetic.

There are really only three decisions here. Which print size you want, which brand's film you are willing to keep buying, and whether the recipient wants a camera that just works or one with dials to play with. Everything else is color options.

The print-size decision is the one that locks you in. A camera only ever takes one format of film, so choosing the camera is choosing every film purchase for the life of the gift. The three Fujifilm formats — mini, SQUARE and WIDE — run from about 85 cents to $1.15 a shot. Polaroid's full-size film runs about $2.37. That gap is the single most useful fact in this category.

Start here

How to choose

Print size first — it decides every future purchase

instax mini prints are 2.4 x 1.8 inches, about the size of a credit card, and are the cheapest to feed. instax SQUARE is 2.4 x 2.4 inches, the format most people picture when they say 'Polaroid'. instax WIDE is 3.9 x 2.4 inches and is the only format that comfortably fits a group of people. A real Polaroid print is 4.2 x 3.5 inches and the biggest of the lot.

Then decide how much you want them to think

  • Nothing to think about: instax mini 12, mini 13, mini 41 or SQUARE SQ40. Point, press, print.
  • Some control: instax mini 99, with a color-effect dial, vignette switch, double exposure and a brightness dial.
  • Digital first, print second: instax mini Evo. It shoots to a screen and only prints the shots you pick — which is the biggest film saving available anywhere in this category.
  • The real Polaroid look: Polaroid Go for a small print, Polaroid Now Generation 3 for the full size, Polaroid Flip if budget is not the constraint.

Check the battery before you buy

This catches people out. The simple instax minis take AA batteries, the SQUARE SQ40 takes two CR2 lithium cells that cost more and are harder to find, and the mini 99, Polaroid Go and Polaroid Now are rechargeable. For a gift, rechargeable is one less thing to go wrong; for a trip somewhere remote, AA is one less thing to run out of.

Finally, do the running-cost sum

Pick the number of photos you think they will actually take in a year, multiply by the per-shot figure in the table above, and add it to the camera price. For a hundred shots a year that is about $85 of instax mini film or about $237 of Polaroid i-Type — more than either camera costs. The film is the purchase; the camera is the deposit.

What it costs to run

The camera is the deposit; the film is the purchase. Every figure below was checked against a live retail listing and links to the listing it came from.

Cost per shot by film format, checked October 13, 2026
FormatPrint sizePackPack priceCost per shotChecked at
instax mini2.4 x 1.8 in (62 x 46 mm)20$16.99$0.85Pro Photo Supply
instax WIDE3.9 x 2.4 in (99 x 62 mm)20$21.99$1.10Pro Photo Supply
instax SQUARE2.4 x 2.4 in (62 x 62 mm image on 86 x 72 mm film)20$22.99$1.15Pro Photo Supply
Polaroid Go2.6 x 2.1 in (66.6 x 53.9 mm)16$21.99$1.37Polaroid
Polaroid i-Type4.2 x 3.5 in (107 x 88 mm)8$18.99$2.37Polaroid
Pack prices checked October 13, 2026. Cost per shot is the pack price divided by the number of exposures in the pack, with no shipping or tax. Prices change — use the buy links for today’s figure.
See the full running-cost breakdown for every format →

Instant Cameras: questions people ask

Are instant cameras worth it?

They are worth it if you want physical photographs to hand out, pin up or put in an album. They are not worth it if you want good pictures — a phone beats every camera in this category on image quality — and they are expensive per photo, from about 85 cents to $2.75 a shot depending on the film.

Can you still buy instant cameras?

Yes. Fujifilm currently lists thirteen instax models in the US, including the mini 13, mini 12, mini 41, mini 99, SQUARE SQ40 and WIDE 400, and Polaroid sells the Go Generation 3, Now Generation 3, Flip and Mod. Film for all of them is in production and widely stocked.

Which instant camera takes the best pictures?

For sheer print quality, the larger formats have the advantage simply because the picture is bigger — instax WIDE and full-size Polaroid hold more detail than an instax mini. For consistently well-exposed results, a hybrid like the instax mini Evo wins, because you see the shot on a screen and only print the good ones.

What are the disadvantages of an instant camera?

Cost per shot is the main one, at 85 cents to $2.75 a picture. Beyond that: there is no second copy unless you scan the print, the fixed-focus lenses on cheaper models are unforgiving, flash is doing most of the work indoors, and prints fade in direct sunlight. The upside is a physical photograph, which is the entire reason to buy one.

Is an instant camera or a photo printer better?

A printer is better if the photos already exist on a phone, and cheaper per print — 39 to 60 cents for most printer media against 85 cents and up for instant film. A camera is better for the moment itself: handing someone a photograph at the party is not the same as posting it to them next week.

All instant cameras guides